Think Before You Spend, Mindmapping for Marketing

Think Before You Spend, Mindmapping for Marketing - an interview with Dr. Ian Howells, Chief Marketing Officer with Alfresco.com - an open-source Enterprise Content Management (ECM) solution provider. This interview focuses on mindmapping, how Ian uses it in everyday work and life, and also tangents off into open-source versus closed solutions, David vs. Goliath, Crossing the Chasm, and several other topics. Great fun, this ranks as one of my favorite podcasts of the 18 or so that I've recorded thus far. Enjoy and discuss!


MP3 File

The mindmap which Ian prepared in advance of the interview is provided here, feel free to pop-up that window to follow along in the discussion - although this mindmap is only one portion of the direct discussion. This particular mindmap was created with Freemind, an open-source mindmapping tool, multi-platform, and while not the easiest tool to use (in my humble opinion), it is quite amazingly good, regardless of cost.